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Complaints Ignored As New Find A Grave Site Is Getting Worse

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I’m literally in shock thinking about the fact that while complaints against the new Find A Grave website are mounting, not only is the site is getting worse, but those complaints are actually being ignored.

What gives? We all want to know. Things are getting so bad that there are actually conspiracy theories evolving out of this new Find A Grave website mess! The truth is out there…

Wherever that truth is, here’s the on-the-ground reality of my actual user experiences on the NEW Find A Grave website, 2.0:

  1. It is extremely ad heavy;
  2. It has massive scripting issues which freezes pages;
  3. Complaints to the admin apparently get ignored;
  4. Search results are unable to be processed properly

As the parent company, all of these issues are indicative of Ancestry’s slipping hold on the genealogy market. After 15 years of Find A Grave’s market growth in terms of popularity and importance in the genealogical world, Ancestry.com acquired it in 2013. In 2017 Ancestry redesigned and relaunched Find A Grave and the community was aghast!

What they launched was certainly eye-appealing; however, it has been the most bungled construction project since the architects in Pisa forgot to take ground samples and bring their levels to work that day.

The new Find A Grave site is akin to the Leaning Tower of Pisa: it’s nice to look at if you don’t mind falling out of it!

1. Find A Grave, Find-An-Adspace

Imagine walking through a cemetery cluttered with billboards everywhere you went, that’s the user experience on the new Find A Grave site. “Find A Grave?” I dare you to even try!

Any actual, usable space for memorial information is now completely overrun with nuisance-some ads. This screenshot is of a real memorial page, granted it’s not a full-blown memorial page; however, that shouldn’t matter, there should be a devoted demarcation of where any future virtual memorial information would be, kind of like a plot.

Goodness, it’s like they dug up this grave and planted a rhubarb tree in its place – kinda disrespectful.

complaints-ignored-as-find-a-grave-new-website-is-only-getting-worse-ads-mid
source: findagrave (screenshot)

There are 4 basic positions for ads on webpages like Find A Grave:

  • (1) in the header;
  • (2) in the footer;
  • (3) in a sidebar; and,
  • (4) in-text or in the main body of a page.

The ads themselves can be automatically generated using an ad service such as Google Ads/AdSense which is under normal conditions a great way for a site or a blog to earn money to pay for its operation. Find A Grave seems to have gone overboard with the ad placements.

In Find A Grave’s favor, their mobile site actually contains LESS intrusive ads than their website and I would venture to guess that they drive more traffic from their mobile users, which would conform to normal trends. If they don’t, that wouldn’t reflect well on their intentions.

Find A Grave maximizes all of the available ad space positions as if it were preparing for a military invasion or a zombie resurrection out of their virtual graveyard. “Not with my ancestors you don’t, bro!!!”

complaints-ignored-as-find-a-grave-new-website-is-only-getting-worse-admess
source: findagrave (screenshot)

Just look at how many ads there are in relationship to the overall percentage of memorial space. Also consider that this image is zoomed out over 200% and that when looking at a website you are normally only looking at very narrow at bands at any given time, such as the first image.

The other issue I have with how Find A Grave is managing their ad space and how it is inundating my user experience to never go back there again is that it uses LEFT-HAND SIDEBARS. If you look closely at Find A Grave you will notice that all of the memorial information is on the right-hand side of the page and there is a space on the left-hand side of the page that contains these huge banner ads.

This was a sly technique that bloggers used to use back in the day to TRICK users into clicking more ads than they normally would because people read English from left to right, thereby placing the ad into view BEFORE the actual text that you landed on the website to read.

As someone who runs a blog and has had experience in designing and placing ads I know that this practice still exists – it is alive and well on Find A Grave. I wouldn’t go so far as to say it’s DECEPTIVE, but I have put it in all caps.

Left-hand sidebars aren’t nearly as pervasive as they used to be as business-conscious website owners and bloggers are now opting for sites with premium user experiences to increase the amount of time users stay on their sites and hang out. It’s all about our customers/consumers.

complaints-ignored-as-find-a-grave-new-website-is-only-getting-worse-ads-bottom
source: findagrave (screenshot)

This is the screenshot that troubles me the most. I do think this particular collusion of ads is very misleading and should be discontinued immediately by Find A Grave. One of the features of Find A Grave (that irks me) is that any user has the option to remove ads on a page for a fee.

That is cool and entirely their prerogative; however, what is NOT cool is not being able to distinguish between Find A Grave’s “Sponsor and Remove Ads” link and the 2 other PAID AD inducements that are lurking right around it, enticing you to “CLICK TO START BLOCKING ADS” or find out more information about an “Ad Remover.”

That is not Best Practices and definitely deceptive in my book. This underscores my position even further: the amount of ads on the new Find A Grave site in conjunction with their proximity to one another creates an unclear relationship between external paid ads and internal functional links.

Being inundated by ads, of course you’re going to want to click something that promises to ‘get rid of them.’ The industry calls this “click baiting” which is basically entrapment.

2. Find A Grave Frozen Page Conspiracy

The problem with having so many ads on a bad platform is that they take time to load and are often in competition with the rest of the site’s database retrieval scripts for who gets to show up first.

It’s a carryover of the first issue of ad overload the result of which has been the Find A Grave website continually freezing up. As of 2018, no website should be frozen, “let it go, let it go…”

Ads loading on site
source: findagrave (screenshot)
Ads on site freezing page
source: findagrave (screenshot)

Those are 2 actual screenshots of what caused my machine to freeze while on Find A Grave, twice! If you analyze what the urls are, they are ad servers! They are ads trying to get loaded but battling with the site’s own scripts and code which are trying to tell them to wait but they’re saying “no! I’m first!”.

The old Find A Grave site had severely-entrenched coding issues that caused the site to crash and freeze up and it is absolutely heartbreaking to see that the new Find A Grave never took the time to bring a site that was designed in 1995 into the 21st century.

I think we should claim some kind of lemon law on this new Find A Grave monstrosity.

In all honesty, it reflects very poorly on Ancestry. If there are conspiracy theories out there, mine would be that Ancestry.com is purposefully trying to keep people OFF of Find A Grave so that they will use Ancestry more. Paltry, but it could be true – it certainly would explain a lot!

3. Grab Your Pitchforks, It’s Time To Revolt

The beauty of social media is that you never feel alone. I was very pleased to see numerous people on Facebook and Twitter who refuse to use the new Find A Grave site and are staunchly advocating a return to the old site.

Not to be anachronistic, but because the new site is like a hatchet job on our ancestors’ memorials. Just like me, I’m sure if the new Find A Grave site honored our family like the old site did, things would move forward and all would be daisies.

My favorite Twitter feed on this subject is Save Find A Grave “Classic.” They have brought forth many interesting issues and seem to be at the forefront of investigating why Ancestry has not made any improvements to the new Find A Grave given its prior inconsistencies. Those questions have apparently been ignored.

The Twitter-verse has taken up pitchforks in revolt against the new Find A Grave, we all just want answers. Actually, forget answers, just a functional site would be nice.

The genesis of all this ire apparently is that the Find A Grave and Ancestry admins are refusing to acknowledge that a problem even exists let alone respond with any sense of alacrity or customer service. There’s a disconnect here that needs to be explained! All this reminds me of the old saying “you can’t paint a turd gold.”

4. The Results Are In . . . Wait, No They’re Not

Okay, Find A Grave is ad heavy, freezes, and its admin are non-responsive when it comes to complaints . . . what else could go wrong? Let’s start with search results not being displayed.

Say you search for a memorial and find that memorial is managed by a person who also happens to also manage a whole heap of other memorials (which is very common, and in fact the core purpose of Find A Grave!) and you want to perform a search through all of those individual user’s memorials, you can’t. ∗facepalm

You can’t because  . . . well . . . actually, I don’t know why. It’s like going into a restaurant and asking to look at a menu but getting told: “we don’t have one.” When you follow up and ask: “well how am I supposed to order?” They reply with: “how about I just tell you what ingredients we have in the back and see if that equates to anything.”

Complaints F-A-G layout
source: findagrave (screenshot)

The screenshot above is an example of this ineptitude. It literally says there are “too many results to display!” Are you kidding me, in 2018, with technology abounding exponentially you can’t process a single request for a meager 25,863 results?

Sorry Find A Grave but there is absolutely no excuse for that. There are users on Find A Grave that have memorials in the hundreds of thousands. It’s like buying a brand new car that can only turn right or missing its entire chassis.

The excruciating part is the WORDING in this dialogue box which says that you can somehow magically still search for the results that are not being displayed here. “Erm, what?!?”

complaints-ignored-as-find-a-graves-new-website-is-only-getting-worse-search01
source: findagrave
Memorials on F-A-G and adspace
source: findagrave

If I had a second conspiracy theory it would be that the admin and programmers are filming a new version of the movie “Coffee and Cigarettes” where they are all huddled around a table laughing and chortling while writing these error messages and reading our blogs and Twitter feeds out loud.

The irony of my position in abject horror of the new Find A Grave site, I think, is shared by most of the people who have similar views, and that is that we actually LOVE what Find A Grave represents.

The pain comes in seeing something that was so beloved and important to the memory of our families get made an utter mockery of in this new redesign.

Before this post devolves into a complete diatribe against Find A Grave and I dip my poison pen into further invective ink, I’d like to end with some positive thoughts. I think the concept of Find A Grave is a testament to the power of responsible genealogy research online, and despite its numerous setbacks those are things that can be easily fixed given the proper resources.

It is my sincere hope that this site gets to where it needs to be in terms of user functionality because in reality the end game of this scenario can only be played out in two ways: (1) that Ancestry fixes Find A Grave; or, (2) someone else will. The logical outcome of that statement being that someone will come along and save the day by creating a whole NEW website that will finally serve the interests of the ‘Find A Grave’ community.

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